TV-PLATFORM INDEPENDENT SERVICES

All interactive services created by Zappware are described in a platform-independent way. Using dedicated translators, these platform-independent service descriptions are fine-tuned and translated for optimal execution on any TV platform of your choice.

Target TV-platforms include platforms operated by cable, telco, satellite or terrestrial operators, over-the-top platforms operated by content providers, or consumer platforms such as media centres, gaming consoles or Blu-ray players. And they run on a broad variety of underlying middleware and operating systems.

For operators, this means they can evolve their set-top box platforms without having to interrupt the interactive services they offer to their viewers. And for broadcasters, advertisers and service providers, this means they can deploy their interactive services on all TV platforms accessible to their viewers, ensuring the broadest audience possible.

No matter how TV platforms will evolve in the future, Zappware ensures that your interactive services are future-proof and can benefit from any evolution in this field.

END-TO-END SOLUTIONS

Zappware provides complete end-to-end solutions that not only include the front-end software enabling viewers to interact, but also all required back-end tools for updating, deploying and operating your interactive services.

As a service creator, you can rely on these back-end tools to easily create, adjust, and fine-tune the content and look-and-feel of your core services, enhanced TV programmes, interactive commercials, portal services, etc. As a service operator, you can use these tools to publish or deploy content and application software on the TV platforms that matter to you. And, as a service marketeer, these tools provide feedback on the interaction of viewers, allowing you to monitor the usage of your service and to capture viewer co-ordinates in play-along formats or interactive advertising formats.

Thanks to Zappware's tools you can stop worrying about technical details and focus on the creative and conceptual aspects of operating and maintaining interactive services.

ZAPPWARE iDTV WHITE PAPER

For more information, please download our iDTV white paper (PDF)