ATV, a Flemish regional TV station, goes interactive with a digital teletext. The service discloses programme highlights, (iVOD) news, contests and advertising space on a 24-hour base. Tools for sponsored quizzes and direct marketing make it possible for the broadcaster/advertiser to communicate one-to-one with the viewer. ATV staff manage all content in-house through Zappware's iView Portal.
Zappware's proven digital teletext iFormat guarantees the fastest possible time-to-market and offers broadcaster/advertisers creative ways to promote their products/services thus turning this interactive service into a revenue-generator.
"At atv we are strong believers in the possibilities of digital teletext. Not only for text-driven services (more than 30% of our viewers use teletext to get programme information) but also for commercial services. The possibility to add pictures and video and not only text creates almost unlimited opportunities for advertisers. The reason why we selected Zappware is obvious. Their applications have been proven to be technically solid. On top of their technical expertise they succeed in empathizing with the broadcaster, the advertiser and the viewer."
Frank Bell, General Manager atv