The digital TV service for TOPradio is based on Zappware's new 'Digital TV Slideshow' format and is available on the digital TV platform of Belgian cable operator Telenet. It has been a while already that Topradio can be listened to in digital quality on Telenet Digital TV. Thanks to Zappware's 'Digital TV slideshow' the black empty TV screen accompanying the radio's sound now belongs to the past.
From now on the viewer sees a slideshow with alternating high-quality images. The radio station determines itself the type of the images, the number of images, and also, the speed of alternation. In order to do so, the radio station has web-based access to iView Portal, which is Zappware's own production and management platform.
"TOPradio is a young and dynamic radio station with a growing audience. Thanks to multiple ways of advertising TOPradio is well on its way to profile itself amongst the national radio stations. On the one hand digital television allows us to promote our own radio shows and services. On the other hand advertisers now have extra advertising space under the form of qualitative billboards on TV ".
Bruno Heyndrickx, Directeur Topradio