The concept includes the design of the TV UI (user interface) as well as the conception of the set-top box casing and remote control, in order to create the same look and feel for all components and encourage optimal recognition of the Numericable brand. Zappware also enhanced the design of the UI used on Android and iOS devices.
Highly intuitive, the unique UI design created for Numericable is both easy and fun to use, as well as being extremely attractive. Ultra-short click paths provide rapid access to content, and animation and acceleration allow Numericable to enter into direct dialogue with viewers, thereby increasing customer intimacy. The UI offers a consistent content-driven navigation pattern throughout the application that increases ease of use. It also provides direct access to promotions and TV applications which can be personalized and even shared via social networks.