Zappware's iFormat "iCatalogue" meets the wish of the Pontes Group to promote design from different brands through a fully interactive catalogue on digital TV. Each catalogue item gets a full description in a mix of words, pictures and Video-On-Demand (iVOD). It is also possible to ask for a brochure, or play a quiz.
iCatalogue is an effective lead generator for the various design brands. Thanks to iView Portal Pontes Group staff can effectively schedule content updates.