Zappware creates Interactive Television for VT4
23/03/2004

Zappware is proud to announce that it has been selected by Flemish commercial channel VT4, to deliver a range of interactive TV applications.

After an initial trial with a first application for multiple parallel video streams developed by Zappware in Q4 of last year, VT4 will soon launch a similar multiple video stream version of its "Peking Express" series. It will use Zappware's ezTV Multistream product for this. VT4 has also asked Zappware to develop an application for synchronized playout of information along with this popular series. Furthermore, Zappware and VT4 will soon commence with the design and development of a VT4 portal on the digital television platform in Flanders. The portal will give access to VT4's digital teletext offering, its games, and e-commerce applications.

Patrick Tillieux, ceo of SBS Belgium NV, broadcaster of Flemish commercial television VT4, comments: "VT4 is a dynamic television station with a most active if not interactive viewing audience. With the perspective of digital interactive television, now in a phase of acceleration, we needed qualitative input and hands on expertise in matters still new for us. With Zappware we found a partner willing to accompany us and help us into this new world with creativity and business sense. We look forward to building this new environment with Zappware."

Jan Stinissen, managing director of Zappware, comments: "We are proud that the very innovative Belgian channel VT4 has selected Zappware for a strong co-operation on the development of interactive television. VT4 has already proven to be very eager in exploring the possibilities of digital interactive television. We are happy to work with them, and help them to achieve maximum results from the new medium, in revenues as well as in viewer satisfaction."

About VT4: VT4 is broadcast by SBS Belgium NV, a member of the SBS Broadcasting group. VT4 operates under a Flemish license and reaches approximately 12,5% share in the heavily cabled market of Northern Belgium.