iView for Broadcasters launch at IBC 2007 (Amsterdam)
01/09/2007

Zappware launches a series of attractive and revenue-generating iDTV services for Broadcasters on September 7, 2007.

Zappware - a Belgian one-stop solution provider for interactive digital television - releases at IBC 2007 an integrated suite of iDTV services for broadcasters called "iView for Broadcasters".

iView for Broadcasters is a collection of services which are specifically targetted towards broadcasters in order to allow them to generate extra advertising or viewer revenues. The series comprises the following products :

• iView TextPlus: a service which allows broadcasters to easily set up a digital teletext portal. iView TextPlus features numbered pages, RSS-based news and information feeds, various advertising modules, quizes and direct marketing modules.
• iView TVPlus: a series of services to easily create interactive layers on top of TV programs. iView TVPlus features quizzes, direct-marketing and informational modules.
• iView AdPlus: a series of services to easily create direct-marketing layers on top of commercials. iView AdPlus features impules-response ads, DALs and microsites.
• iView Babalooza: a game service, consisting of a broad variety of attractive and easy-to-play games, and a portal service allowing viewers to browse and order game content. iView Babalooza supports a broad variety of business models, from pay-per play to day passes, monthly subscriptions. or sponsored games.

All the services of the iView for Broadcasters series are available on multiple digital TV platforms, including MHP, OpenTV and IPTV. Moreover, they are all produced and managed using iView Platform, the Production and Management part of iView. This allows broadcasters to easily create and update content for these services, adapt and finetune the look-and-feel, and even to create new services using the iView for Broadcasters services as a basis. iView Platform also provides the necessary playout room components to schedule and synchronize the interactive layers on TV programmes and commercials, and enables broadcasters to manage the roll-out of their services towards their viewers on multiple digital TV platforms.

"Digital teletext, interactive advertising and enhanced TV are the killer iDTV services for broadcasters. With iView for Broadcasters, broadcasters can easily deploy these services on their networks without requiring extensive development and testing efforts", says Koen Swings, CTO of Zappware.

Zappware's iView for broadcasters suite is launched at IBC (the International Broadcasting Convention), Europe's largest and most important event for the media content business. At IBC 2007, Zappware will showcase the iView for Broadcasters applications and will demonstrate the production and management capabilities of iView Platform.

For further information, please, visit Zappware in Hall 4 (booth number 4.169), or download Zappware's iDTV white paper from www.zappware.com.

For an appointment and a FREE guest ticket, please call or email:

Patrick Vos
Business Development Manager
T: +32 478 262 686
E: patrick.vos@zappware.com

Koen Swings
CTO
T: +32 497 406 440
E: koen.swings@zappware.com

view pictures of the Zappware booth at IBC 2007
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