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Zappware enhances touristic TV program
04/10/2007

Enhanced TV combining different iDTV applications for Flemish regional broadcasters.

As of this week a touristic TV program "Destination Flanders" ("Bestemming Vlaanderen") goes interactive with a - for Belgium - unique iDTV concept. Zappware came up with a concept integrating various iDTV applications after pressing the red button and was in charge of the development.

During the TV program the red button motivates the viewer to interact. Pressing the red button displays a discrete menu to play a quiz, request a brochure or get more information about the program itself. If the viewer chooses to play the quiz or request a brochure, both interactions are handled while the TV program continues to run full screen. But if the viewer chooses to get more information about the program, then a separate TV site, called a 'Walled Garden', opens and the running program continues to run in a scaled version. It is this combination of two different types of iDTV applications which is, so far, unique in Belgium. The Walled Garden containing more in-depth information is not only reachable during the programme but also permanently available via the portal of cable operator Telenet.

Marc vervoort, iDTV Producer Zappware: "Bestemming Vlaanderen" is a nice example of using 'enhanced TV' for a quick quiz or brochure request on the one hand and to generate traffic to a permanently available Walled garden on the other."

Jan Van Broeckhoven, NORTV (which unites the Flemish regional broadcasters): "With this innovation the regional broadcasters have finally entered the new interactive digital era. It is for the first time that an enhanced TV program will be run simultaneously by all regional broadcasters."

"Bestemming Vlaanderen" is a touristic TV program of twenty minutes that can be watched on all Flemish regional TV-stations (every Thursday and Saturday at 17:30) and also via Telenet Digital TV. It brings each time five intriguing short stories to the viewer revealing the touristic hotspots in Flanders.

"Bestemming Vlaanderen" is an initiative of the Flemish regional broadcasters, NORTV and Telenet. The content is taken care of by "Toerisme Vlaanderen" and the Toeristic Federations, and it is produced by Sylvester Productions.


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