Launch of redesigned versions of Zappware's interactive digital TV services for
operators at IBC2008
21/08/2008

New video-centric user interface ideal for deployment on HD platforms

At IBC 2008, Zappware - a Belgian one-stop solution provider for interactive digital TV (iDTV) on multiple TV platforms - will release new versions of their VOD (Video-On-Demand), EPG (Electronic Programme Guide), PVR (Personal Video Recording) and Network PVR interactive services for operators. The new versions share a redesigned graphical user interface which is video-centric and ideally suited for deployment on HD platforms.

The redesigned versions of Zappware's iDTV services for operators demonstrate Zappware's creative skills. For an optimal intuitive user experience they consistently use the same navigation pattern throughout all interactive services and they are operated using only the arrow keys and the OK button on the remote control. By consistently putting all interactive graphics in overlay on the video, these new designs allow video to continue to run full-screen while the viewer navigates through the service, resulting in a more video-centric approach of interactive TV. And finally, these designs are created in a HD resolution so that they are compatible with the latest TV platforms on the market.

"These new designs confirm Zappware's role as a front-runner in creating attractive and ergonomic user interfaces for interactive digital TV services", says Koen Swings, CTO of Zappware.

The redesigned operator services are part of Zappware's "iView for Operators". They complement the existing page-based versions so that operators now have a complete range of user-interface styles to choose from.

Zappware's redesigned interactive services for operators are launched at IBC (the International Broadcasting Convention), Europe's largest and most important event for the media content business. At IBC 2008, Zappware will showcase their latest interactive TV services on a variety of digital TV platforms, and will demonstrate the production and management capabilities of their production and management environment "iView Platform".

For further information, please, visit Zappware in Hall 4 (booth number 4.B49), or download Zappware's iDTV white paper from www.zappware.com.

For an appointment and a FREE guest ticket, please call or email:

Patrick Vos
Business Development Manager
T: +32 478 262 686
E: patrick.vos@zappware.com

Koen Swings
CTO
T: +32 497 406 440
E: koen.swings@zappware.com

About Zappware
Zappware is a one-stop solution provider for interactive digital TV (iDTV) on multiple TV platforms. Zappware conceives, designs, develops and integrates compelling and revenue-generating iDTV services for operators and broadcasters.

Zappware's interactive services are complete end-to-end solutions and come with respective production and management tools for the clients to operate, maintain and measure their iDTV services in-house. All the interactive services are available on multiple TV platforms, including OpenTV, MHP and a broad variety of IPTV platforms. They are also pre-integrated with a broad variety of head-end management products.

Besides custom iDTV solutions, Zappware offers a range of off-the-shelf iDTV services that can easily be rebranded and that allow for a fast market introduction.

Zappware's expertise is built on 10 years of solid DTV and iTV-experience and is exclusively focused on iDTV. Zappware is headquartered in Belgium and provides iDTV services to major digital TV markets throughout the world.

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