Zappware project partner of "Advertising Tomorrow"
28/10/2008

Learn about the results of the IBBT research project "ADME" and more.

"Advertising in a Digital Media Environment" (ADME) has studied which strategies will strengthen the position of commercial tv stations and publishers of daily and weekly magazines in the market of brand and category advertising.

More information:http://www.ibbt.be/project/adme

The closing event "Advertising Tomorrow" on November 6, 2008 (Living Tomorrow, Vilvoorde) will not only reflect on the ADME conclusions. It goes beyond that looking at new opportunities for advertising on the internet and on iDTV.

Besides the academic research teams Zappware and the other project partners will share their vision of digital advertising.

The programme (Dutch speaking only):
http://events.ibbt.be/advertisingtomorrow/?p=program

Free registration:
http://events.ibbt.be/advertisingtomorrow/?p=register