Zappware Gold Sponsor of EuroITV2009, the interactive tv conference
20/04/2009

7th edition of EuroITV this year in Belgium, Zappware's home base

Zappware, the Belgium-based one-stop solution provider for iDTV on multiple TV-platforms, is Gold Sponsor of EuroITV2009 which is this year taking place in the lively town of Leuven (Belgium) on 3, 4 and 5 June 2009.

EuroITV started in 2003 and was held twice in Brighton (UK), and subsequently in Aalberg (Denmark), Athens (Greece), Amsterdam (Netherlands) and Salzburg (Austria).

EuroITV is a forum for professionals from all over the world, who are interested in, work with and do research on all aspects of interactive television (iTV). This annual conference features state-of-the-art academic as well as practitioner's work on different aspects of interactive television, e.g. IPTV, mobile TV, digital content production, entertainment computing, usability and user experience evaluation, changes in technical requirements and infrastructure and future technologies.

This year's conference is on 'Networked TV' and contains:

• three keynote speakers:
• The Connected Home redefines the TV experience by Jan Van Bogaert (Alcatel-Lucent)
• The Internet Revolution Will Be Televised by Rich Ezekiel (Yahoo! Connected TV)
• Needs, emotions, experience! by Prof. Dr. Marc Hassenzahl (Folkwang University)
• five tutorials
• User Experience in TV-centric Services: What to consider in the Design and Evaluation?
• Standardized IPTV services in Managed IP Infrastructures
• Ambient Media
• How to create an iDTV campaign (by Zappware)
• Designing and Evaluating the Sociability of Interactive Television
• three workshops:
• Think positive - designing and understanding enjoyable interactive media experiences
• Enhancing Social Communication and Belonging by Integrating TV Narrativity and Game-Play
• Defining the Architecture for Next Generation Inclusive Television
• a number of full and short paper presentations:
• Human-Computer Interaction
• Media, Social and Economic Studies
• Systems and Enabling Technologies

For more details, see the conference programme.

About Zappware
Zappware is a one-stop solution provider for interactive digital TV (iDTV) on multiple TV platforms including IPTV, cable and satellite. Zappware conceives, designs, develops and integrates compelling and revenue-generating iDTV services for operators and broadcasters. Zappware's interactive services are complete end-to-end solutions and come with respective production and management tools for the clients to operate, maintain and measure their iDTV services in-house. They are also pre-integrated with a broad variety of head-end management products. Besides custom iDTV solutions, Zappware offers a range of off-the-shelf iDTV services that can easily be rebranded and that allow for a fast market introduction.
Zappware's expertise is built on 10 years of solid DTV and iTV-experience and is exclusively focused on iDTV. Zappware is headquartered in Belgium and provides iDTV services to major digital TV markets throughout the world. Please visit www.zappware.com for more information.

Source: Wikipedia

About Leuven: Leuven is is famous for its magnificent town hall, the "Oude Markt" (the longest bar in the world) and its Catholic University (which is the oldest in the Low countries). Leuven is also home to Inbev, the largest brewery in the world.