Matrix™

Operators need to live on the cutting-edge to give subscribers the content they want to see and an interactive experience they can fall in love with. Matrix™ is a highly visual interactive digital television (iDTV) experience that delivers a unique set of benefits that help increase viewer satisfaction and brand loyalty:

An integrated environment for the delivery of TV content, video on demand content, and personal video recordings

A powerful graphics-based interface that's intuitive and simple to use

A consistent content-driven navigational pattern throughout the application

Use of animation and acceleration to create a direct dialogue with the viewer

Matrix™ heavy reliance on graphics for browsing, as opposed to textual lists, is the ideal solution for managing and navigating the rapidly increasing deluge of viewing choices that are available today. Matrix™ uses a slick combination of visuals and content descriptions to assist viewers in finding the right content in applications such as the electronic programming guide, a personal video recorder or video on demand.

Zappware's iView management system is the operator's brain behind the scenes, providing complete control over branding elements, and a host of services designed to drive revenues and reduce subscriber churn.

Matrix™ is easily deployed into any Java-based set-top box environment, and specifically in deployments featuring MHP or tru2way.