MISS BELGIUM

"Miss Belgium" is one of the most popular TV programmes of broadcaster VT4 (ProSiebSat.1). Viewers can express their vote for their favourite candidate during the show and commercial breaks, either by pressing red on the remote control or by SMS.

Votes via iDTV account for 30% of all votes. Involving the viewer in the choice of Miss Belgium increases the viewer's engagement not only with the TV programme but also with the broadcaster's brand.

MISS BELGIUM 2009

MISS BELGIUM 2008