MISS DANETTE

This interactive advertising service allows Danone, a leading global food and beverages company, to ask the TV audience to vote for the next Danette flavour to market. Pressing the red button on the remote control during the linear TV commercial displays a video-rich interactive layer. The viewer can watch three nominees - Miss Caramel, Miss Pure and Miss Nougat - promoting themselves in their own video clip. Each vote is followed by a chance to win one of many prizes.

Involving the consumer in the choice of the next Danette flavour results in more brand awareness, especially when the interaction involves appealing video-on-demand.

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