PEKING EXPRESS

"Peking Express" is an exciting reality show of broadcaster VT4 (ProSiebenSat.1), in which couples discover exotic places while racing against the clock. Pressing the red button during the commercial break displays a fun multiple-choice quiz about the show combined with a TV site providing more information on the show and its candidates (2006) or a multiple-choice quiz 'against the clock' about the show (2007). These fun iDTV quizzes do not only encourage viewers to stay tuned in to the program. They also keep them from changing channels and missing out on TV commercials.

Quizzes during commercial break resulted in increased viewer retention and engagement.

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2007: QUIZ AGAINST THE CLOCK

2006: QUIZ & TV-SITE