RENAULT

Car manufacturer Renault uses the red button to trigger digital Telenet viewers to play a mulitple-choice quizz, get a glimpse of the latest Renault car model and get the Formula 1 results. Interactive ads on channels één and Canvas promote the Grand Prix broadcasts and interactive billboards accompany the broadcasts themselves.

Interactive digital TV allows the viewer to access services far beyond the scope of a traditional TV spot. In this case it allows the brand to address its message to F1 fans, activate and identify them.

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