S.EXPRESS

S.televisie, a Flemish digital broadcaster, goes interactive with a digital teletext dubbed "S.EXPRESS" and built by Zappware. The service discloses hot news (using feeds), programme info and advertising space on a 24 hour base. Tools for sponsored quizzes and direct marketing make it possible for broadcaster and advertiser to communicate one-to-one with the viewer and to manage these services.

Zappware's digital teletext offers creative ways for advertisers to promote their products/services and is hence a revenue-generating service for broadcaster S.televisie.

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