SUPERTALENT

SuperTalent is one of broadcaster VT4's popular reality shows and is all about acts by common people that succeed to entertain/surprise a mass audience in Flanders. During 4 auditions a jury selects the acts that will enter the finals. In the finals the viewers also get their say thanks to voting via sms, 0900, online and digitally via iDTV.

The voting application did not only result in increased viewer engagement, it also generated revenues for broadcaster VT4 since the viewer payed for each vote.