TEMPTATION ISLAND

"Temptation Island" is a popular reality show of broadcaster VT4 (ProSiebenSat.1) and all about temptation. Pressing the red button during commercial break displays a relation test (2006) or a poker game undressing the show's bachelorettes Melissa and Amina as virtual stakes are won (2007). These fun iDTV games do not only encourage viewers to stay tuned in to the program. They also keep them from changing channels and missing out on TV commercials which continue to run in a scaled-down modem.

iDTV games during commercial breaks resulted in increased viewer retention and engagement.

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2007: POKER GAME

2006: RELATION TEST