THE BLOCK

"The Block" is one of the most popular reality shows of ProSiebenSat.1 broadcaster VT4. Digital Telenet viewers can express their votes for their favourite candidates during the show and commercial breaks either by pressing red on the remote control, by SMS or via the internet.

Involving the viewer in the choice of The Block's winners increases the viewer's engagement not only with the TV show itself but also with the broadcaster's brand. Moreover, thanks to iView Portal the broadcaster quickly aggregates all sms, red button and internet votes which are instantly visualized by clear tables and graphs.

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