VITAYA

Vitaya, a Flemish commercial broadcaster, goes interactive with a digital teletext dubbed "VITAYA DIGITEXT". The service discloses programme highlights, news, recipes, contests and advertising space on a 24-hour base. Tools for sponsored quizzes and direct marketing make it possible for broadcaster/advertiser to communicate one-to-one with the viewer. Vitaya staff manage all content in-house through Zappware's iView Portal.

Zappware's proven digital teletext iFormat guarantees the fastest possible time-to-market and offers broadcaster/advertisers creative ways to promote their products/services thus turning this interactive service into a revenue-generating one.

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