VLAM COMMERCIALS

For VLAM, the organisation for the promotion of Flemish products, Zappware added an interactive layer to two public utility commercials. The first was the commercial promoting milk, the second the commercial promoting the 'artisanal bakeries'.

Interactivity allows the viewer to access services far beyond the scope of a traditional 30 seconds spot. 10% of digital households pressed red during each interactive commercial.

read press item artisanal bakeries

read press item milk

ARTISANAL BAKERIES

MILK