IBC 2025 Recap

IBC 2025 has come to a close. Four days of conversations, demos, and yes — even arcade games. We return energized about the future of TV and clearer than ever on where the industry is heading.

Building Entertainment Hubs Through Collaboration

Our main focus this year wasn’t bigger catalogs. It was smarter ecosystems.
By working with content owners, sports federations, gaming providers, lifestyle brands, and advertisers, we showed how operators can create immersive hubs that generate more value together than they could alone.

Worlds of Entertainment on Display

Last year, we shared a glimpse of Worlds of Entertainment.
This year at IBC, we showcased the full scale of possibilities — how operators, brands, and event partners can co-create themed ecosystems:

• Sports hubs with rich archives
• Kids zones featuring safe, evergreen content
• Seasonal spaces like festivals and launches

The discussions around these demos showed something important: how content is packaged and promoted matters just as much as the content itself.

Multi-Tenancy at Scale

Multi-tenancy wasn’t just a line in our product sheet — it became a recurring theme at our booth. Operators want to run multiple brands, serve different audiences, and launch unique campaigns across markets, all without multiplying their operational workload.
With NEXX5, this is already a reality. One Entertainment Control Center, countless experiences.

ECC: A Look Ahead

We also lifted the curtain on the upcoming ECC facelift.
For years, operators have asked for faster ways to design flows and launch campaigns. The new builder is our answer:

Key updates include:

• A visual builder that simplifies layouts and user journeys
• Smart scheduling that runs in the background
• Streamlined workflows that cut the time from idea to action

The feedback at IBC was clear: less friction, more control, faster results.

A Booth with a Twist

IBC is about tech, but it’s also about people. That’s why we set up a corner of arcade classics: OutRun, Terminator, and more.
On the surface, they were fun. But they also reflected something deeper: the creative, entertainment-oriented character of Zappware. Building great TV isn’t just about engineering; it’s about creativity and play.

Conversations That Matter

Across many meetings, a few themes emerged repeatedly:

1. Sustainability — extending device lifecycles instead of replacing entire fleets
2. Engagement — keeping viewers loyal in an era of fractured attention
3. Collaboration — making partnerships work harder to move content

These weren’t just our talking points; they were industry priorities echoed throughout the RAI halls.

Looking Ahead

IBC is always about what’s next. For us, that means moving beyond pipelines of content and toward collaborative Worlds of Entertainment.

The old model — acquire content, distribute content, hope it sticks — isn’t enough anymore. The new model builds experiences with partners who share both investment and rewards.

A big thank you to everyone who visited us at Hall 1, Stand 1.A81. The conversations don’t stop here — we look forward to continuing them and building new Worlds together.

🚀 To infinity and beyond.