Orange Belgium opts for our NEXX5 solution and signs up for a multi-year product roadmap
More than a decade after first choosing Zappware, Orange Belgium commits to the next phase of innovation on ZEGi's platform
Zappware Entertainment Group International (ZEGi) today announced that Orange Belgium has signed a new four-year agreement covering the continued delivery and evolution of its TV platform. Under the agreement, Orange Belgium subscribes to ZEGi's NEXX5 product roadmap, ensuring its customers benefit from a continuous stream of new features, device support and platform capabilities over the coming years — including themed "Worlds of Entertainment" that bring together live TV, on-demand, apps and other value-added consumer services in branded experiences, and an insights engine that turns viewing behaviour into greater engagement, loyalty and new monetisation opportunities. And this new Orange TV experience will be available across an ever-evolving range of consumer devices — from the traditional set-top box, mobile devices and web, to Smart TVs and premium streaming devices such as Apple TV. All served from a highly reliable and scalable multi-tenant back office.
The agreement builds on a partnership that dates back to 2014, when Orange Belgium (then Mobistar) selected Zappware to build the TV platform with which it entered the fixed broadband and TV market. Over more than a decade, the two companies have jointly delivered multiple generations of the Orange TV experience: from the original set-top box and multiscreen launch, through the migration to Zappware's own back office in 2018 and the move to a cloud-based platform with a new generation of set-top boxes in 2021-2022 — both completed without disruption to the live service — to more recent additions such as subscription video-on-demand, catch-up TV, and third-party content integrations such as Netflix, Disney+ and local broadcasters’ streaming services. Along the way, the service has grown into one of the leading convergent offers in Belgium.
Building on that track record, Orange Belgium will now enter the new TV era with NEXX5 — getting the predictability and scale of a productised platform while retaining full ownership of its brand and user experience.
A partner with the right balance
Orange chooses NEXX5
In selecting ZEGi for the next phase, Orange Belgium cited the combination of three qualities it considers essential in a long-term technology partner:
- Innovation – a product roadmap that keeps pace with changing viewing habits, new devices and content ecosystems, and a platform that turns customer insights into engagement and loyalty
- Operational excellence – a proven track record of stable, reliable operation over more than a decade, with the release discipline, SLA performance and migration expertise required to evolve a TV service without disrupting customers
- Customer intimacy – a team that knows Orange Belgium's business, market and organisation in depth, and works as an extension of its own product and technology teams
Orange Belgium trusted us to build its TV platform from the ground up, and twelve years on, they are choosing to go forward with us – a strong validation of NEXX5 and of the way we work: innovating continuously, delivering reliably, and staying close to our customers. Long-term partnerships like this one are exactly what ZEGi is built for, and we are looking forward to bringing this model to more operators in Europe and beyond.
When we chose Zappware in 2014, we chose a partner rather than just a supplier, and that decision has served us well for more than a decade. TV remains a cornerstone of our convergent offer, and we need a platform that keeps evolving as fast as our customers' expectations. ZEGi brings the mix we look for: a strong roadmap, a team that runs the platform with real operational rigour, and people who understand our business as well as we do. That gives us the confidence to write the next chapter of Orange TV together with them.
About NEXX5
End-to-end TV platform
NEXX5 is ZEGi's end-to-end TV platform, combining a fully customisable user experience with a powerful back-office middleware and service management system. It enables operators to launch, manage and monetise multi-screen TV services across set-top boxes, Android TV, connected devices, smartphones, tablets, and the web, while maintaining full ownership of their brand and customer relationships.
About Zappware Entertainment Group International
25 years of experience in the television landscape
Zürich-based Zappware Entertainment Group International (ZEGi) is a specialist in interactive TV and multiscreen video solutions, enabling operators worldwide to deliver next-generation entertainment experiences. Drawing on 25 years of experience in the television landscape, ZEGi helps broadcasters, TV operators and content owners build, manage and monetise future-proof entertainment experiences across any device.
About Orange Belgium
Leading telecommunications operators in Belgium and Luxembourg
Orange Belgium is one of the leading telecommunications operators in Belgium and Luxembourg, offering mobile, fixed broadband and TV services to consumers and businesses. As part of the Orange Group, it is a major player in the convergent market, serving customers across its own mobile network and, following the acquisition of VOO, its fixed network in Wallonia and Brussels.
Press contact:
info@zegi.media
At IBC 2026, we are introducing NEXX5 Loop, a new data and analytics layer designed specifically for your marketing and editorial teams.
📍 Where: Hall 1, Booth 1.A81
👉 When: 11-14 September 2026
🍺 Belgian Beer Event – Friday 11 September, 17h00
Join us in Amsterdam: book your meeting at IBC here